Objective: Create the logo and product brand identity.

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Challenge: Design an isotype and logo that would land the brand mythological aspect with a modernized and technological feel. 

 

Concept: The Lair idea was coined for a 3D printing and casting miniature website. I was given a name, nothing else. For the isotype I imagined that Lair represented a place an imponent creature/being lived. I took the concept of a gorgon since the website was related to miniatures/statues. The gorgon represented a perfect fit.  

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